How to Edit Page Titles, Meta Descriptions, and Keywords in AutoRevolution

AutoRevolution IIManager's Editable Modules give you the ability to optimize your dealership website by editing individual page titles, meta descriptions, and keywords. Properly updating these elements ensures your SEO strategy aligns with local search trends and improves website visibility.

Step 1: Access the Content Management Module

After logging into your AutoRevolution account, navigate to the left side panel and select Edit Website Content. This opens the Content Management page where you can control SEO settings for your pages.

Step 2: Select the Page to Edit

Use the dropdown in the upper right corner to select the page you want to update. Once the page reloads, you'll see options to edit Meta Titles, Page Descriptions, and Keywords.

Step 3: Editing the Page Title

Page titles are critical for local SEO and search engine rankings. Keep titles under 60 characters including spaces and include:

• Primary Keyword: Place the main service or vehicle at the start (e.g., "Used Cars," "New Toyota Models").
• Location: Include your city and state to attract local searchers (e.g., "Dallas, TX").
• Dealership Name: Add your brand at the end for recognition (use | or - for separation).
• Unique Selling Points (USPs): Optional brief mention like "Free Quotes" or "24/7 Service."

Example Page Titles (under 60 characters):

• Homepage: Used Cars for Sale - Dallas, TX - Classic Motors (48 characters)
• Specific Model Page: 2025 Honda Civic for Sale - Dallas, TX Dealership (51 characters)
• Service Page: Car Service & Repair - Dallas, TX - Classic Motors (47 characters)

Best Practices for Page Titles

• Keep each title unique for every page.
• Avoid keyword stuffing—use keywords naturally.
• Write for users first, not just search engines.

Step 4: Editing the Page Description

Meta descriptions summarize your page content for search results. Keep them under 150 characters and include:

• Primary Keywords: Vehicle types you sell (e.g., "new Fords," "used trucks").
• Location: Include city or service area.
• Unique Selling Points (USPs)(if space allows): Highlight dealership strengths (e.g., "transparent pricing," "financing available").
• Call-to-Action: Encourage clicks (e.g., "Browse our inventory," "Shop now").

Example Meta Description:

Browse our extensive inventory of new & used cars, trucks, and SUVs in Dallas, TX. Great deals, transparent pricing, and financing available. Shop now!

Step 5: Editing Page Keywords

Focus on location-based phrases, vehicle types, and services to improve local SEO. Use keywords naturally in your meta tags and descriptions.

Primary Keyword Strategy

• Location: Include city and surrounding neighborhoods.
• Vehicle Types: Broad terms like "cars," "trucks," "SUVs," and specific brands.
• Services: Include sales, financing, and maintenance keywords.

Example Meta Keywords

• [city name] car dealership
• new cars for sale [city name]
• used cars [city name]
• [brand] dealer [city name]
• [city name] car financing
• car service [city name]
• trucks for sale near me
• best car deals [neighborhood]
• best SUV [city name]
• [city name] car repair

Step 6: Tips for Implementation

• Meta descriptions should be compelling to encourage clicks.
• Integrate keywords naturally; avoid stuffing meta keywords.
• Ensure your Google Business Profile is fully optimized for local SEO.

Following these steps will help improve your dealership’s website SEO, attract more local customers, and create a stronger online presence.