AutoRevolution Cookie & Tracking Notice
Last Updated: March 25, 2026
Effective Date: May 26, 2011
1. Introduction
This Cookie & Tracking Notice (“Notice”) explains how Metzger Enterprises LLC dba AutoRevolution (“Company,” “we,” “our,” or “us”) uses cookies, pixels, and other tracking technologies on our websites, applications, and platforms (collectively, the “Services”).
This Notice is intended to comply with U.S. privacy laws, including California CCPA/CPRA, Texas TDPSA, Colorado CPA, and other applicable 2026 state privacy regulations.
By using our Services, you agree to the use of cookies and tracking technologies as described herein, unless you opt out.2. What Are Cookies and Tracking Technologies?
Cookies and tracking technologies are small files, scripts, or pixels placed on your device to:
- Remember your preferences
- Analyze website performance
- Deliver personalized content and advertisements
- Enable functionality and analytics
These technologies may be deployed by us or by third-party service providers.
3. Categories of Cookies and Tracking
- Category: Strictly Necessary - Purpose: Essential for site operation - Legal Basis: Cannot be opted out
- Category: Performance & Analytics - Purpose: Measure site usage, improve functionality - Legal Basis: Opt-out available
- Category: Functional - Purpose: Remember preferences, settings - Legal Basis: Opt-out available
- Category: Targeted Advertising / Marketing - Purpose: RDeliver personalized ads - Legal Basis: Opt-out required under CPRA/CPA
- Category: Social Media - Purpose: Enable sharing or embedded content - Legal Basis: Opt-out available
4. Third-Party Tracking
We use third-party partners for:
- Analytics (e.g., Google Analytics)
- Advertising and retargeting
- CRM and marketing automation
- Social media integrations
5. Consent and Control
5.1 Cookie Consent
- Upon visiting our site, you will be prompted with a cookie consent banner
- You may accept or reject categories of non-essential cookies
- Strictly necessary cookies are always active
5.2 Global Privacy Control (GPC)
We detect and honor GPC signals as an opt-out request where legally required
5.3 State-Specific Opt-Outs
Residents of certain states may exercise their rights as follows:
California: Do Not Sell or Share My Personal Information
Colorado, Virginia, Connecticut, Utah, Oregon, Montana, Tennessee, Indiana, Kentucky, Rhode Island: Opt out of targeted advertising or profiling via Do Not Sell or Share My Personal Information / Opt Out Request Form
6. Purpose of Data Collection
We use cookies and tracking technologies to:
- Deliver and improve Services
- Understand user behavior and site performance
- Enable lead generation and CRM functionality
- Support AI-powered personalization
- Conduct marketing, retargeting, and analytics
- Maintain security and prevent fraud
7. Retention of Tracking Data
Cookie and tracking data is retained for a maximum of 24 months unless legally required otherwise.
Data may be anonymized or aggregated for analytics purposes
8. Data Sharing and Third-Party Disclosure
We share personal and non-personal data with:
- Advertising networks
- Analytics providers
- CRM / marketing platforms
- Service providers acting on our behalf
These disclosures comply with applicable state and federal privacy laws.
9. Your Rights
You have the right to:
- Opt out of sale or sharing of personal information
- Opt out of targeted advertising
- Access and delete personal information collected via cookies or tracking
- Withdraw consent at any time
Requests can be submitted via:
- Web Form: Opt Out Request Form
- Email: support@autorevolution.com
We may require verification of identity before processing requests.
10. Changes to This Notice
We may update this Notice periodically.
Changes will be posted with a revised “Last Updated” date.
Continued use of our Services after updates constitutes acceptance.
11. Contact Information
- Metzger Enterprises LLC dba AutoRevolution
- Mailing Address: 334 East Church Street, Lewisville TX 75057
- Email: support@autorevolution.com
- Phone: (972) 243-8460
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