Your dealership website does more than showcase inventory - it collects customer data, processes credit applications, and runs marketing campaigns. That means it must follow strict legal requirements.
We help you understand what’s required and why it matters.
Creating Terms of Use and a Privacy Policy for a U.S. car dealership website isn’t just a formality - it’s a legal requirement. By 2026, compliance has become more complex because dealerships must follow rules from multiple levels of regulation at the same time.
Your website likely collects customer information through tools like:
Because of this, your site is subject to strict privacy, security, and advertising laws.
If your website includes:
…you are collecting sensitive customer data and are legally required to disclose how that data is handled.
Without proper Terms of Use and a Privacy Policy, your dealership may face:
To stay compliant, dealership websites must meet requirements from three key regulatory layers:
These laws govern how you collect, use, store, and communicate customer data:
Why this matters:
If your site collects personal or financial information or sends marketing messages - you are legally required to disclose how that data is used and protected.
By 2026, around 20 states have comprehensive consumer privacy laws (like those in California, Texas, Colorado, etc.).
These laws typically require:
Why this matters:
Even if your dealership is in one state, your website can collect data from visitors in other states - meaning you may need to comply with multiple privacy laws at once.
Each state also enforces rules specific to automotive dealers, including:
Why this matters:
Your website is legally considered advertising and must meet the same standards as your in-store promotions. Missing disclosures can lead to fines, penalties, or licensing issues.
Every dealership website must include:
Privacy Policy
Clearly explains:
Terms of Use
Defines:
Required Disclosures
Including:
Why This Matters
Having the right legal pages in place helps you:
All customers hosting websites with Metzger Enterprises LLC dba AutoRevolution (“AutoRevolution”) are required to maintain and publish a current, accurate, and legally compliant:
These documents must be publicly accessible on the hosted website at all times.
This requirement applies to all websites hosted or managed by AutoRevolution, including but not limited to those that:
AutoRevolution reserves the right, at its sole discretion, to:
Failure to maintain required legal policies may result in immediate action without prior notice.
You acknowledge and agree that:
By using AutoRevolution’s hosting platform, you acknowledge that any information, templates, or guidance provided are for general informational purposes only and do not constitute legal advice.
You agree that you have been advised to seek independent legal counsel to review and
You further agree that your use of the platform is at your own risk and that Metzger Enterprises LLC dba AutoRevolution shall not be held liable for any damages, losses, or legal consequences arising from failure to implement or maintain compliant legal documentation.
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